Sunday, July 28, 2013

Long, Voluminous & Curled

With a name like Kiss Me Heroine Make Long And Curl, you can't help but wonder what inspired the creative genius that produced a title like that. The Isehan manufacturing company made it extremely confusing for consumers to tell which was their brand name and how it could be identified (the English label doesn't even include the 'Kiss Me' name). I've used and loved the Make Volume and Curl version, but when I was in Singapore I bought the Make Long and Curl because I was curious to see how they would compare. 








I've professed my love for the Make Volume and Curl before, and the name says it all, it separates the lashes, holds a curl and adds volume and it stays that way all day, without a smudge in sight. Admittedly I don't use it in the way other people would, as I find applying the mascara from a wand straight from the tube deposits way too much product and can look clumpy and spidery. To counter this I've taken to removing the excess product from the brush with a tissue before applying the mascara to curled lashes to achieve the look I want.
The wands are different- the Long and Curl has a curved wand, while the Volume and Curl has a diamond-shaped brush which I prefer as it coats all the finer lashes without smudging. Most notably, Long and Curl has fibers. 

The Make Long and Curl just beats out the Volume and Curl because it lengthens the lashes as well as separating and giving volume. I infinitely prefer the diamond-shaped wand of the Volume and Curl because it's easier to maneuver around the smaller lashes without smudging but the formula of the Long and Curl is better. Both last all day long without smudging or drooping and they hold a curl remarkably well. Regular drugstore waterproof mascaras do not compare to the waterproof and oil-proof properties of these Japanese mascaras. I've tried the Caudalie Micellaire Cleansing Water but I find only an oil-based makeup remover like the Garnier Clean Sensitive 2 in 1 Gentle Makeup Remover can take these mascaras off at the end of the day. 



The aesthetic of the brand is typically Japanese, with the anime-style sparkle-eyed gyaru girl fronting the brand. Where the Long and Curl version has blue accents on the front, the Volume and Curl had red to differentiate the two. The handles have slightly different designs, the Volume and Curl has a lace pattern while the Long and Curl has roses and stars. As I mentioned in the Biore sunscreen post, likewise buying it from a Singaporean pharmacy has its advantages as they've added an English label so that you know what you're getting into. When I bought the Volume and Curl from a My Cube shop I had no such help. I've seen this in Watsons Singapore and they cost about $20+ SGD. I don't know what I'm going to do when I finish the Long and Curl, I haven't found anything as good so I just might order it from overseas.

6 comments:

  1. Will for sure be on the look out for the Long and Curl in Sasa - I think I saw it when I was there last (but really had no knowledge of Asian cosmetics at all!). Yeah, I'm going back to Hong Kong at the end of the year for a few days as my dad has to check on a property that my grandparents own. Then after that we're going to Vietnam!

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    1. I think I would repurchase the Volume and Curl but if you don't wear glasses you'd prefer the Long and Curl. Lucky you! I wanted the Dollywink eyeshadow quad and Sasa SG doesn't stock Dollywink.

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  2. Lol what a name, it's like a genie command or something :p I'm not sure whether I'll have an opportunity to nab one of these, but I'll keep the brand/mascara in mind should I ever encounter them. I haven't tried any Japanese mascaras so I wouldn't know about how different they are to your usual Western ones - but generally I've never experienced that many issues taking off mascara. My Dove 2-in-1 seems to work really well in that respect!

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    1. Genie command! The Dove 2 in 1 is remarkable at taking off waterproof mascara- Maybelline Full N Soft waterproof came off instantly! The Japanese mascaras tend to be much more waterproof and thus more effective at holding a curl. Western drugstore brand waterproof mascaras are more prone to smudging and much easier to take off at the end of the day. In my experience, anyway.

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